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Location data, gathered from customers’ mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that’s relevant to their location data and shopping experience. But businesses also use location data for “location intelligence” – something that goes far beyond …
iBeacon or Eddystone? What’s the deal? Both of these technologies essentially do the same thing — they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) — but there’s some confusion about the differences between them. It’s time to clear this up once and for all. What …
Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage …
Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that’s not without cause: this technology has the potential to gather data that infringes upon customers’ privacy, therefore creating concern for companies to establish a code of conduct. Your company should be able to be proud of its location-based marketing, and …
Proximity marketing is one of the most powerful tools in a marketer’s toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.
...I see a lot of marketers very excited about beacons — and rightly so. Beacon marketing has the power to leverage customers’ mobile devices and deliver, better personalized content with them. Well-placed beacons have the power to literally transform how we shop. But many fail to use beacons to their full potential, with lackluster results …