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MOBILOZOPHY MOBILE MARKETING BLOG

October 6, 2017

Beacons, Geofencing, Proximity Marketing

Beacons Unlock Valuable Analytics into Consumer Behavior

I’ve seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: ...

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August 25, 2017

Beacons, Location-Based Services, Proximity Marketing

Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons — and rightly so. Beacon marketing has ...

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August 8, 2017

Content

Personalized Content Is for All Generations

Some recent statistics say consumers delete as many as 22 emails from various brands every day — ...

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July 12, 2017

Compliance, Messaging

Ensuring Your SMS Marketing Complies with the TCPA

Over the past several years, I’ve seen more marketers embrace SMS (better known to casual users as ...

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November 9, 2016

Location-Based Services, Messaging, Mobile Marketing

Mobile Marketing Strategy – Why It’s Important

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for ...

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June 30, 2016

Mobile Marketing

How Auto Manufacturers are Using Mobile Marketing

Over the past few years, the automobile industry has really discovered the power of mobile marketing. It’s ...

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