You spend so much time crafting the perfect marketing email or push notification. It’s a shame when ...
iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they ...
Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most ...
In-app notifications are a great way to get your audience's attention. But it can be tricky to ...
Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without ...
Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five ...