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The amount of market research available today is astounding, and ever-growing. In order to make the most out of time and get the most conversions, truly understanding a customer is paramount, and location-based analytics allows you to take that a step further.
...With the enormous prevalence of mobile devices, retailers and businesses have anxiously awaited a solution that provides real-time, targeted messages to consumers. Behold, location-based marketing was born. This beacon enabled technology has great benefits for both the consumer and the business. For consumers, it’s a convenient method of receiving special offers or alerts from their favorite …
The next time you head into a museum to view some fine art, don’t plan on turning your smart phone off before you go in. Depending on which museum you choose to visit, your smart phone might be a necessity — thanks to the use of location-based marketing. As RFIDJournal.com wrote about museum beacons in …
Lately there have been more and more job boards with posts announcing that a company needs a “proximity marketing director” or a “proximity marketing manager.” Companies aren’t just suddenly interested in proximity marketing positions for the fun of it. Proximity marketing has turned into a significant force in retail performance, and companies want a piece …
Proximity beacons have plenty going for them. They’re attracting attention and praise from both companies and consumers. U.S. based market research company Research Now has reported that 72% of consumers agree that seeing a relevant, contextual ad offer on their mobile phone while shopping in-store would have a big influence on their shopping decisions. Beacons …
Those of us in the marketing game are a fickle bunch. We have a tendency to force ourselves to think out of the box, which is good, but we don’t often take a good look at where we land outside of the box. Is it soft, cool grass? Or are we landing on top of …