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I see a lot of marketers very excited about beacons — and rightly so. Beacon marketing has the power to leverage customers’ mobile devices and deliver, better personalized content with them. Well-placed beacons have the power to literally transform how we shop. But many fail to use beacons to their full potential, with lackluster results …
Beacon-triggered messages are the latest of IoT technologies that businesses are using to reach consumers, in real time. In the wrong situation, this type of messaging can seem burdensome, but with the right strategy, beacon based messaging is a welcomed addition. A beacon is a strategically placed device that can be found in places where …
Choosing between Apple’s iBeacon and Google’s Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it’s important to take a closer look at both beacons.
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