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In 2013, the Australian agency Momentum coined the term “phygital.” However, it wasn’t until COVID that many businesses began to see the importance of a cohesive physical and digital consumer experience. Consumer trends pre- and post-pandemic led to what’s known in the industry as “phygital” marketing — the merging of physical and digital experiences. This approach …
“GIS provides a framework for data that gives it context and meaning — that’s why it is called ‘location intelligence.’ — Jack Dangermond, Founder of ESRI Historically, companies have used geospatial data and predictive modeling for site analysis or determining where to locate brick-and-mortar stores. However, opportunities within geographic information system (GIS) technology have since evolved, opening …
Businesses of all sizes benefit from data collection. However, last year, Apple released the privacy feature known as App Tracking Transparency, prohibiting the collection and sharing of specific data apps like Facebook use. This policy has left many small and medium-sized businesses owners wondering, how they can collect first-party data? There was a direct link between …
Want to stay ahead of your competitors and continuously build customer loyalty? Well, then you need to offer something of value — something in which consumers don’t get elsewhere, and loyalty programs are a great way to accomplish this. Often overlooked, loyalty programs are vital when aiming to build relationships with your customers. While 90% of …
Today, over 90% of companies have some sort of loyalty program — and rightfully so. Research shows that consumers who are loyal to a brand will refer that brand to friends and family (59%), join their loyalty program (59%), and spend more (36%). While many companies now invest in loyalty programs, 54% of their customers’ …
Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …