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If you’d told someone 30 years ago that your customer’s data was valuable – and that people were willing to hand it over to you – that idea would have sounded like science fiction. But the business world – and customers’ attitudes – have changed. Many customers are willing to sign over at least some …
Location data, gathered from customers’ mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that’s relevant to their location data and shopping experience. But businesses also use location data for “location intelligence” – something that goes far beyond …