January 7 2016

How Do I Know When A Custom Mobile App Is Right For My Company?

Technology and business go hand in hand and what the consumers of today expect from businesses, both big and small, has rapidly changed over the last few years.  People now have instant access to the internet 24/7 no matter where they are and they expect companies to provide them with an extremely efficient user experience.

If you’re a small business owner, you’ve probably been considering having a custom mobile app developed to showcase what you offer and potentially attract new customers.  However, there’s no “one size fits all” solution to launching an app and there are a lot of factors you need to carefully consider before making the financial commitment.


Can Developing a Mobile App Help Your Business?

Before you start picking out fonts and design elements, you should sit down with an app developer and discuss how creating an app will work with the products or services that your company offers.  Some businesses won’t really benefit from a custom mobile app because their customer base doesn’t use mobile services much or perhaps the products they offer are incompatible with a mobile format.


Generally speaking, mobile apps are intended to provide quick access to specific content.  This works great for businesses like retail stores where customers can quickly pick out the items they want or check in on several times a day.  You can also take advantage of mobile services like Geo-positioning to offer your customers coupons or deals specific to their area.  Finding a professional, knowledgeable app developer that you can trust is essential in this first step because they can guide you to exactly what sort of app will best suit your company’s needs.


How Do I Know When A Custom Mobile App Is Right For My Company?

If you’re considering a mobile app, the best advice is to keep your end users in mind. Consumers constantly switch between their desktops, mobile phones and tablets to accomplish a goal. Their experience on all of those devices should be complementary.  Mobile apps help close that loop and provide a shorter distance to their goal.  

Once you’ve decided that developing a mobile app is the right step for your business, you need to start thinking strategically and be prepared for some potential issues that may come up along the way. 


Outdated Technology

Many older databases aren’t mobile-friendly and it can be a costly and time consuming operation to bring them up to modern standards.  Talk to your IT department or ask a consultant about what your options are.  While investigating this, keep in mind that a mobile app is designed to showcase the highlights of what your company offers.  It doesn’t need to include every detail or feature that’s also on your main webpage.


Keeping Your App Current and Secure

Mobile apps need to be frequently updated to stay current with what your company offers and keep up with new trends in technology.  The app will also need to have its security measures periodically upgraded to protect your customers and your data.


The Conclusion

As you can see, taking on the task of creating a mobile app alone can be daunting. It’s extremely common in software development for the final product to be much larger, more complicated, and more expensive than was originally intended.  Hiring a professional custom mobile developer can end up saving you a substantial amount of time and money because they have the experience to focus on just the most important elements of your mobile app.


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