In 1992, the first text message was sent, marking a revolutionary moment that transformed the lives of billions worldwide, both personally and professionally.
Fast forward to 2023, where 7.3 billion people own smartphones, and a staggering 91% of consumers want to receive SMS messages from businesses. With these numbers continually on the rise, the potential for businesses in the realm of SMS marketing is monumental.
Why is SMS marketing a game-changer? Not only is it cost-effective, but it seamlessly integrates into any marketing strategy. Once a winning SMS marketing strategy is implemented, it becomes a catalyst for building enduring and loyal relationships with consumers. These relationships are instrumental in understanding customer needs and positioning your business as the go-to source for specific products or services.
Here’s a closer look at why embracing SMS marketing is crucial and how to kickstart your journey.
SMS Marketing’s Soaring Popularity
Forrester Research forecasts a 40% increase in marketing message volume in the coming year, indicating a surge in text messages, emails, and push notifications as brands strive to rebuild post-pandemic relationships. Surprisingly, while 54% of consumers expressed a desire for promotions via text in late 2019, only 11% of businesses were leveraging SMS marketing. Since then, the landscape has transformed, with SMS emerging as a pivotal channel. In 2020, the average American adult spent over three hours daily on smartphones, leading to a surge in mobile purchases. With a remarkable 98% open rate and 90% of messages opened within the first three minutes, SMS marketing presents an unparalleled opportunity for businesses across various industries.
Why Invest in SMS Marketing?
The numbers speak volumes, establishing SMS as an indispensable component of any comprehensive multi-channel marketing strategy. This channel is not as daunting as it may seem. Contrary to misconceptions, it doesn’t necessitate heavy investments in apps, and it allows for personalized, targeted communication.
Here’s why SMS marketing deserves your attention:
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Direct and Immediate Communication: With the highest open rate among marketing channels, SMS is perfect for time-sensitive messages and promotions.
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Integration with Other Channels: While effective on its own, SMS complements other strategies like email and social media, enhancing overall impact.
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Customer Insight and Engagement: Easily gather customer feedback through SMS, gaining valuable insights and fostering engagement through exclusive deals and content.
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Data Tracking for Improvement: SMS marketing provides trackable data, enabling businesses to monitor engagement rates and ROI.
Ways SMS Marketing Transforms Business
The benefits of SMS marketing are clear, but how can it be seamlessly integrated into daily business operations to foster growth? Here are practical ways:
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Onboarding Customers: Use SMS to personally and efficiently onboard new customers, guiding them through the value of your brand.
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Safety Policies Updates: Keep customers informed about safety measures, especially relevant post-pandemic, using SMS for low-barrier communication.
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Business Hours Updates: Notify loyal customers of changes in business hours, demonstrating consideration for their convenience.
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Delivery Status Updates: Provide transparency and build trust by updating customers on the progress of their deliveries through automated SMS.
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Promotional Alerts: Build anticipation and connect with interested customers by creating a subscriber list for promotions and exclusive SMS-only offers.
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Product and Service Alerts: Address customer queries and preferences by using SMS to announce product/service updates, restocks, and new offerings.
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Appointment Reminders: Reduce no-shows and enhance customer relationships by sending automated SMS reminders for appointments.
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Inventory Updates: Mitigate stock-outs by allowing customers to opt-in for notifications when a previously unavailable item is back in stock.
How to Get Started
Ready to leverage the power of personalized, timely content through SMS marketing? Mobilozophy offers an SMS marketing platform that simplifies tasks and enhances productivity, with features like message templates, triggered messages, keyword management, automated scheduling, mobile number verification, analytics, personalization, and segmentation. Take your marketing efforts to new heights with Mobilozophy’s comprehensive SMS marketing solution.
At Mobilozophy we help you see that SMS marketing doesn’t need to be complicated. It’s time to start driving mobile success.
Contact us today to learn more!