Consumers are under no obligation to share their data with you. When they do so, it’s a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer’s mobile device is from moment to moment.But

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Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data. Driven by these changes, customers are beginning to change their attitudes toward privacy and personal information. Just in the past few years, lawmakers have taken the first steps toward imposing new

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